Our Story – Syv Mellor
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    Our Story

    We are a team of industry pros who have spent our entire careers working in beauty & formulation. We had a vision for a brand that was fun on the outside and serious on the inside - without breaking the bank! You can trust that we will deliver high efficacy formulas and elevated textures at competitive prices, so you can focus on what matters most: making people beautiful!

    We are two industry pros who have spent our entire careers working in beauty & formulation. We had a vision for a brand that was fun on the outside, serious on the inside - without breaking the bank! You can trust that we will deliver the most powerful formulas at the most competitive price. Our mission is to build a strong community around natural products, while introducing you to new brands and grooming tips that cater to your lifestyle and preferences.

    We have spent our entire careers working in beauty & formulation. Our vision is to create a brand that is fun on the outside and serious on the inside - without breaking the bank! You can trust us to deliver the highest efficacy formulas, while still giving you a price that even Joe Blow can afford.